FASHION FESTIVAL is back with the spirit of joie de vivre of a traditional festival and colours of autumn fused together. Conceptualized and presented by Arti Bagdy, the exhibition will be held at Hotel Chola Sheraton, Cathedral road, on 10th and 11th of August 2007 between 10am to 8pm, bringing together 25 talented budding and established designers from all over the country to display a wealth of innovative designs for the festive season.

Fashion inspired by traditional festivities is the theme for the exhibition. The participating designers are from Delhi, Mumbai, Kolkata, Bangalore and Jaipur. On display will be a wide range - from clothes to jewellery , home décor to lifestyle products.

The ensembles feature bright tones such as turquoise, red and orange, with a reasonable amount of other colours as well .The designers have concentrated on thread work with hints of sequins and include resham, ribbon, gold foil , twisted gota and pita work in their collection.

Madhavi Goenka launches her collection for the very first time in Chennai. Her forte is hand-embroidered dhaga sarees with antique resham in vibrant colour combinations that can be handed down over generations. The pret line consists of tunics for day wear and club wear.She retails from some really top fashion stores in India ,US and Canada.

Raja from Chhutis launches for the very first time a limited edition of eco friendly salwar kameezes and saris with impressive blouses which are as single pieces in each design for this festive season. Kalakriti who retails from stores like Folio is showcasing her pret collection of block printed salwar kameezes.

Sequined tunics teamed with embroidered bottoms and coordinated dupattas, skirts in mid and long lengths form part of the collection of Molly Designs from Mumbai.

Suram Fashions from Delhi , Aaina, Waves and Anushka’s from Kolkata and Devaki’s from Bangalore along with Pranam who is designing for the likes of Shobha De, will unfold a festive collection of saris and designer angarkha style salwar kameezes.

Shubh - Prabha will flaunt her latest collection of festive traditional handcrafted benarasi sarees .

The fabrics include crepes, georgettes, silks and cotton weaves. Saris are teamed with fancy blouses in contrasting hues, in fabrics such as crepes and cotton tussar, replete with copper and bronze embroidery on the body and the sleeves.

Zebaish from Mumbai, Jesia and Poshaak from Delhi, Kiah Fashions and Maple from Chennai bring the very latest in unstitched fabrics and ready salwar kameezes. Sheetal from Delhi takes you through a journey of suits in Pakistani concepts with delicate lace and crochet work. Saanskrutie from Kutch brings together ethnic and mirror studded range of embroidered dresses.

Completing and complimenting the ensemble are accessories like evening clutches, exclusive handbags and designer precious and silver jewelry put together by ANZ, Precious Collection and Karishma from Mumbai.

Studio Pottery from Delhi showcases tableware and other items in ceramics which are hand painted and Pods from Jaipur unfurls coordinated bedspreads and cushion covers for your homes.

The designers to watch out for our MADHAVI GOENKA - DELHI, CHUTTI'S - KOLKATTA, SAMPADA - DELHI , NEENA RANA (PRANAM) - DELHI.

For more contact 9841246901.