INTERVIEW WITH N. PARAMESHWARAN, SENIOR GENERAL MANAGER, VSNL

N. Parameshwaran Senior General Manager VSNL (Videsh Sanchar Nigam Limited) joined in 1963 as a technical assistant, when it was still the Government-run Overseas Communication Service (OCS). In 1986, OCS became VSNL. Today, Parameshwaran brings experience in technical planning, research and development, training, management, and operations to his overall responsibility for the southern region of VSNL.

He speaks to www.chennaibest.com about how VSNL is holding its own, despite stiff competition.

As you know, VSNL has a monopoly status till 2002. In 1995, we started the internet services. For sometime it was a monopoly, but subsequently it was privatised some two years back. Many private companies come to VSNL for capacities. Our infrastructure is huge. We have no problems from the technical angle and commercially also we are offering competitive packages. We are ready to face any competition. Competition only adds to our strength and improves our efficiency.

Sun Network is a major player. They have got 4 channels, so they can afford to have their own earth-station. But players who have only one channel will find it viable to go for VSNL. VSNL has Jaya TV, Vijay TV, Asianet and Kairali under its belt. VSNL has its earth station in Ambattur. Vijay TV and Jaya TV have their studios here in these premises (Swami Sivananda Salai). Asianet has it studio at Ambattur.

VSNL follows the Consultative Committee for International Telegraphy and Telephony (CCITT), which is an international telecom organisation. From our end we ensure international quality. We have to follow the international norms. We are going to get new digital channels shortly. Right now it is analog. Once the digital channels come in, bandwidth requirement will be less. It will become cost effective. Most cable operstors are however working on analog. Once all the broadcasters go in for digital channels, the cable operators will have to follow suit.

Video-conferencing is a useful tool, but people are avoiding it. Its just resistance to change. It will take time to move away from the traditional methods of conducting business. Consider the cost involved in organising a huge meeting, gathering delegates from all parts of the world, providing accommodation for all of them. If you compare the costs, you will find that video conferencing is really cost effective. Right now only big companies have their own dedicated system. But it will grow with the growth of the internet.

We have our own tariff structure, which is quite competitive. We provide good quality service. We are not unduly worried about the other entrants. It is for the users to choose. As I said earlier, competition only adds to our strength. If we were the only service providers, people will not know whether we are giving good quality or not. With competition, people are beginning to compare and have more choices, thus making us more competitive.

Speed is low during peak time, as it is a shared network. What we use here is a packet-switched network. Its just like a road. There is more traffic at a particular time of the day. We can't go on creating capacity forever. There has to be a realistic estimation to expand infrastructure. If you want speed, you have to pay for it. That's where the leased line comes in. Most big Companies have dedicated leased lines. Right now, I agree that bandwidth is not sufficient. We are working towards rectifying it.

Before going in for a particular account, users have to assess their needs. For example, for individual users it is free during the nights. And hardly any Corporate will be using the net during night-time.

ISDN is very useful as it can be used for telephone, fax, video-conferencing, data-transfer and internet.

Yes, big Companies are using point-to-point, leased lines for this purpose and VSNL is geared for it. There are many such Companies in our account.

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