Employee Stock Options have become a fashionable
USP for attracting talent in this industry. How justified is this
approach? With so many dotcoms crashing has ESOP lost its sheen?
People who live by the sword, die by it. So if the company wants
to attract people because its shares are going up and it can say
that we are giving you Rs.10 or $ 10, and down the line after a
few years it increases ten times and is worth Rs.100 or $ 100, then
the company also has to understand that if the 100 becomes10 again,
then there is a problem. So hopefully if all the people keep on
pushing the envelope of the business, then it will not see a downfall
and ESOP will work out to the employee's advantage.
ESOP
has lost its sheen - No; Dot com's have lost their sheen, Yes. There
were ESOP's earlier without dot com's. So how can we equate the
two? It is about options and the stock market, when the stock market
is booming, dotcom or not, it is good. The fall of the dotcom was
huge in the First Fall of the Dotcom. It was because a lot of money
was going around with people thinking let us put up a good portal
and we will get money. They did not care what they sold and how
they sold. The first generation of dotcom's have crashed and it
is a good thing. People will learn from it. The VC's have become
more careful in who they dole out the money to and are focussing
much more on the revenue stream now than they were earlier. Again,
it is not that everything is black and white. Some dotcom's have
been very good and have done well. Like any fad, a lot of people
moved in and some people had a good business model or the first
mover advantage. Remember the money is still in circulation. All
the ads that were given, that money is with the ad agencies. The
money spent for interior decoration is with the interior decorators.
It has only gone from someone to someone else.
With each generation there are different approaches
to staff welfare - what are the current staff welfare tools used to
motivate the workforce?
I
believe that if anything has changed is that a far number of young
people have started working and a large number of women have started
working. I am talking again about the IT sector. There is an age
shift, gender shift and a psychological shift in terms of whatever
you call it - the Generation X. People want more choice, freedom
and don't want the welfare system to be too paternalistic. So all
these will dictate what kind of things will work. Again, look at
the other institutions and organisations. Start with the army, they
have what is possibly the best welfare schemes that any organisation
can ever dream about. Look at the Railways - you have clubs, schools,
wive's forum... everything is there in the township. Right from
the road to the bulb everything is provided by the Railways, if
you are living in their quarters. The same is true of the large
industries. Look at TISCO as an example. The whole township
belongs to them. Even the grass growing on the roadside, there is
somebody to look after it, not just today but for the last 50 years.
That was the need of that kind of economy and that kind of workforce.
Now people are much more mobile today. So if I am doing a medical
welfare scheme, it must be one that benefits them, something that
is as mobile as they are. I can't open a hospital. So I tie-up with
various hospitals. Again, what I do is not because I like it. There
is a need and I fulfil it.
Obviously if your average employee age is 22, you think of having
bowling and go-karting as benefits that you give. But if your average
employee age is 42, I would be looking at homes or communities,
I would have possibly invested there. If I do this for a bunch of
22 year-old people, it would not make any sense. The approach that
I would incorporate for welfare depends on these factors - age,
mobility, gender and choice.
With your experience of working in both European
and Indian markets, what difference do you see in work culture?
The primary difference vis-à-vis the Indian subcontinent and Europe
would be in the manner that they look at relationships. There the
focus is much more on what needs to be done currently on a single
job-specific issue and they would do it. Here a lot of other things
come into consideration. Yes, there are job-specific issues also,
but if it means that it would hinder or enhance a relationship,
that also is taken into account.
Also, in the Indian subcontinent, we are not very protective about
our weekends and holidays and we let work move into our non-work
areas and vice versa. The division is not very clear-cut as it
is found in Europe.