Sony India has commenced manufacturing of its Bravia television in India on an OEM partnership with Competition Team Technology (India) Pvt Ltd in Sriperumbudur, near Chennai.
To begin with, Sony will start manufacturing two models — both Android TVs. The first shipment commenced on Tuesday, says a company press release.
Catering to demand
The decision to commence local production of Bravia television will boost company’s effort to cater to the demand of Sony TVs for domestic customers.
Kenichiro Hibi, Managing Director, Sony India, in the release, said India has been an important strategic market for Sony and this development underlines the company’s commitment to this market and in alignment with the Centre’s ‘Make in India’ initiative. There is a good potential in the TV business as conversion from CRTs to LCDs is expected to accelerate over the next few years.
There is also high demand for advanced products such as 4K and the newly launched Android TVs. “Keeping in mind this buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future,” he said.
Bravia is the highest selling category and contributes over 40 per cent to overall sales of Sony India.
In fiscal 2013-14, the company clocked sales of Rs. 10,600 crore, the release dated 18th December, 2015 added.